Resume

Brian Butler

Plano, TX
ledgmont@gte.net

Advertising/Communications Copywriter, Editor and Manager
for Digital, Print and Broadcast Media.
Experienced Announcer and Voiceover Specialist.

 

SKILLS

  • Superior Copywriting and Editing
  • Digital and Print Content Expertise
  • Brand Launches
  • WordPress Website Customization
  • Effective Corporate Communications
  • Digital Photography and Image Editing
  • InDesign, QuarkXPress and other print and internet publishing programs
  • Adept using both PC and Mac platforms and in HTML
  • Intellectual Property and Advertising Regulations acumen
  • Entertaining and Informative Training and Public Speaking
  • Impressions, Character Voices and Voiceovers
  • Featured Vocalist

AWARDS AND RECOGNITION

  • Multi-Time Recipient, Best Advertising Copy: JCPenney Catalog/Internet Advertising
  • Outstanding Department (Editorial), JCPenney Catalog/Internet Advertising
  • Outstanding Associate, J. C. Penney Company, Inc.
  • Dallas Press Club Scholarship Recipient
  • Outstanding Chairperson, East Texas State University

 

PROFESSIONAL EXPERIENCE

DIGITAL, PRINT AND BROADCAST COPYWRITER, EDITOR, PROOFREADER AND COMMUNICATIONS SPECIALIST. ANNOUNCER, SOCIAL MEDIA WRITER, BOOK EDITOR. 
2008 to present
  • Freelance and volunteer assignments for digital, print and broadcast media as an advertising copywriter/content writer, editor, Social Media writer, copy editor, book editor and web editor.
  • Clients include advertising agencies, retail corporations, graphic design companies, computer memory companies, financial institutions, publishers and institutes of higher education.
  • Digital photography, image editing.
  • Website creation via WordPress using customized typography and imaging.

 

DIGITAL COPY CHIEF,  SENIOR DIGITAL AND PRINT ADVERTISING COPYWRITER
JCPenney Catalog and Internet Advertising. Plano, TX
2004 – 2008
  • Wrote compelling and profitable digital and print advertising presentations. Helped launch, market and expand new brands (including Cooks and Home Organization) while maintaining and improving national-brand merchandise creatives. 
  • Supervised and managed copy group’s successful and profit-generating digital advertising presentations.
  • Diligently and successfully contributed to making jcpenney.com (jcp.com) a nationally recognized, profitable and popular digital retailer.

 

SENIOR DIGITAL AND PRINT EDITOR AND COPYWRITER
JCPenney Catalog and Internet Advertising. Plano, TX
1994 through 2004
  • Successfully worked with the entire Catalog/Internet Advertising and Merchandising departments (as well as with the Corporate Legal Department) to make sure that the work produced was of superior quality and legally sound.
  • Produced compelling and profitable advertising presentations.
  • Helped ensure compliance with contractual advertising obligations.
  • Adeptly trained associates in and verified compliance with intellectual property, trademarks and advertising law as well as with corporate guidelines.

 ADDITIONAL WORK HISTORY

News anchor, news and commercial writer/producer, PSA Director, Assistant Program Director.

 Announcer.

Hosted weekly high school football round-up.

Assisted in award-winning weather coverage.

Created characters and character voices popular with advertisers and listening audience.

Copywriter, news reporter — print and broadcast.

 

EDUCATION

EAST TEXAS STATE UNIVERSITY – Commerce, TX
Bachelor of Science. Major: Journalism | Minor: Interdisciplinary Studies

 

Leave a Reply